Apple Incorporated Research Paper Example | Topics and Well Written Essays - 2500 words

Apple Incorporated - Research Paper Example In fact, its leading innovation in smartphones becomes the ultimate base of competition in its industry at present market situation. However, aside from this, there are other significant things to know more about Apple Incorporated in the context of organizational culture. In this paper, the proponent emphasizes Apple Incorporated as an organization going through organizational transformation or change initiatives. Evaluation of the organization’s culture is included. Regarding this, the analysis of the culture is integrated. In doing this, the following questions are answered. 1. Is culture directly influencing success or failure? 2. What is the role leadership has played in the outcome of the initiatives as it relates to culture? 3. How would have things done differently or what are the reasons in supporting the actions of the organizational leaders? The proponent used internet and library materials and conducted related research in order to find answers to the above stated questions. The US market at macro cultural perspective According to Hofstede’s cultural dimension, the United States has strong individualistic national culture (Neelankavil & Rai, 2009). In a society like this, Hofstede pointed out that people are looking after themselves (Onsrud, 2007). This is the reason that the United States has become home to people who strongly wallow into competition and this is evident in its recent market where there is a strong emphasis on how certain enterprise, group or organization aim at becoming a cut above the other. The US market is home to various organizations, corporations or enterprises. Each of them has specific goal in mind and that is to remarkably achieve sustainability and stay in the competition. In line with this, various strategies flooded in the US market. For instance, Apple Incorporated remarkably has specific strategic plans and certain target market. In the same way, its competitors have various strategic plans as well for i mplementation just prior to the actual execution in the hope that a certain competitive advantage will be achieved in the end. This is evident how Microsoft launched a new strategy as its counterpart against the new strategies or initiatives of Apple Incorporated. Apple is looking forward to a new initiative and that is its iCloud (The New York Times, 2011). Steven Jobs emphasized that this technology would certainly replace personal computers. Just the thought of it, Microsoft should already have something in mind on how to maximize its recent resources in the hope to go with the current market trend and create certain moves to stand as counterpart of that of Apple Incorporated’s. Thus, Microsoft should have created by now certain products that it could present to the market that would at least compete with iCloud. The usual trend in the US market is about creating diversified products in order for customers to have various options. This simply illustrates the fact that base d on his theory of cultural dimensions, Hofstede was right in asserting that the United States is strongly influenced by a strong individualistic cultural orientation. Personal Computers Industry at both macro and micro cultural perspectives The strong individualistic national culture of the US market without question has influenced the Personal Computer