What Does Farmersville Measure P And Q - 878 Words

Farmersville Measure P and Q Farmersville is in major deficit since the recession. In order to increase the budget the City of Farmersville needs a solution, which will benefit 10,704 people who lives within the city limits. To be able to increase the budget the city came up with two measures, this measure intends to help people of Farmersville, California, which will bring more jobs, better service for the community, and road construction and will bring programs to help the young and the elderly. The city of Farmersville has a major budget deficit that is require action. Their first option is measure P that can help the community with revenues. Measure P is 0.5% sales taxes and is predict to bring $280,000 annually this adds to their†¦show more content†¦According to the department of California law, â€Å"Medicinal and adult-use cannabis regulation and safety Act regulate, control, cultivation, transport, storage, manufacturing and sale of medicinal and adult usage† (California Legislative Information). Mariajuana was pass yet not many people would benefit from it and in order for the benefits to reach the community of Farmersville California had to implement Cannabis Tax to businesses, this businesses are going to operate on the outskirts of the city and which revenues is going toward the City general foundlings. Money that is collect will go into the City of Farmerville funds for the community usage. Some people believe that cannabis is bad and will bring more violence into the city because the Marijuana brings bad people’s attention and some might fear of people breaking in the dispensaries and others see from a different perspective. Other people believe that California allowed weed plantation, yet funds were not entering in the Farmerville Budget. When there is no revenues in the city, people who resides in the city suffer a major impact by not having enough money to keep cop, fire fighters, programs and the city maintenance which could a channel to delinquency and fear. Many people are not getting the right service because of lack of money. Police and fire department staff are suffering the consequences of shortage of money, yet this is affecting the whole communities because when there

Learning and Memorizing Latin Declension Endings

Usually, students learn one Latin declension at a time, so there is only one complete set of endings to learn. If you dont learn them when they are assigned, it will be harder when you have two or more sets to memorize together. The First Three Declensions Are Basic This wont help you pass your tests, but... if for some reason you are stuck learning all five Latin declensions at once, it should be somewhat comforting to know that the fourth and fifth arent that common, so if you know the first three, you will know far more than 60%. [Note: some very common words are in the 4th and 5th declension.] The following suggestions are based on the idea that once you have the first three down, the others will be easy enough. Use Your Own Learning Style Especially for people who learn like me -- a style I gather is called tactile or kinesthetic learning: write the declensions over and over and over again. Look for your own patterns. Then write them over and over and over again. I used to do this on a chalkboard which I could keep erasing and writing over, although the ideal would probably be the ancient Roman school boys wax covered blocks of wood with a stylus. Some might find looking at flashcards or saying the word over and over again works better. Recognize the Most Important and Least Used Forms The vocative and locative are rare, so learning just the nominative, genitive, dative, accusative, and ablative, should get you through most Latin. Of course, these cases have a singular and a plural form. Know the Equivalent in Your Native Language Based on my very first tearful day of Latin, it helps to know that these cases have equivalents in English. The nominative is the subject and the accusative is the object. The accusative can also be the object of a preposition. The ablative is also the object of a preposition, and the dative is called indirect object in English, which means it will be translated as to or for plus the noun. Recognize Regularities In Greek and Latin the nominative and accusative plural end in a for neuters.Since the first declension singular nominative and ablative also end in a, it is very useful to learn that the first declension singular ablative has a long mark or macron over it.The dative and ablative plural usually end in is in the first and second declension and in the third declension (and occasionally, the first), the s is separated from its vowel by a bu as in the third declension noun hostibuus and the first declension filiabus.The genitive plural ending can be thought of as um with prefixes of ar in the first declension and ur in the second declension.A is the vowel of the first declension and u or o for the second.The accusative singular has the vowel of the declension a/u/e plus m. The plural has the vowel a/o/e plus s.The nominative and genitive singular are shown in the dictionary form, so once the lexical item is known, the genitive should be obvious.The dative singular for the 1st declension is the same as the genitive singular.In the second and third declensions, the dative and ablative are the same.Write the declensions over and over and over again.

Essay on Marcus Luttrell IB Learner Profile - 586 Words

Marcus Luttrell is the hero that brought hope back to all SEAL/S members. He was awarded the Navy Cross for combat heroism in 2006 by President Bush. While fighting for our country, his whole SEAL/S team was killed right before his eyes. Missing in action for five days, he was badly hurt and was cared for by the Pashtuns. Marcus displays a variety of the IB Learner Profile such as; caring, knowledgeable, and principled. Being a caring person is one of the many traits that SEAL/S members must possess. Since the very first days Marcus displayed an attitude of caring for others. When his team was fighting to stay alive, his first thoughts were about how his team mates were doing. He did not care much about himself; instead all of his†¦show more content†¦Marcus wrote on his thighs, notes of, â€Å"†¦routes, distances, and terrain† (402). With this information Marcus was able to help destroy a band of Taliban members. Without, his knowledge, none of that would have b een possible. Every man or woman in any area of military forces must be trained to be principled. They must know right from wrong and what is the best solution to any given problem or circumstance. Marcus efficiently displays this trait. Around the middle of the novel, Marcus and his buddies are forced to make a decision on whether to kill three goatherds that might potentially be working with the Taliban, or to free them. The best solution may have been to kill them, but due to the rules of engagement that was not necessarily an option. The team decided to let Marcus make the final call. He thought about it for several seconds before declaring, â€Å"â€Å"We gotta let ‘em go†Ã¢â‚¬  (236). Being the man he is, he made the choice to not be charged with murder for killing prospective innocent humans. Also, he showed his morals about being principled when he never left any of his dead buddies behind. In the military, no man is left behind. Even when they were not able t o find Axe’s body the first time, Marcus talked to the guys again and they went back to searching because they were , â€Å"†¦not about to leave him up there† (420). Marcus and every member searching for Axe would not leave him up there. They searched until

Johannes Gutenberg and DonatelloTwo Important Figures of...

Research Paper The Renaissance was a cultural movement that spanned the period from the 14th to 17th century. The purpose of The Renaissance was to â€Å"rebirth†. The Renaissance period was to gain knowledge and explore more about life,science,literature and music. Two figures that impacted this period in numerous ways were Johannes Gutenberg and Donatello. Donatello was an early renaissance Italian sculptor who lived in florence. Johannes Gutenberg was a printer and publisher who introduced printing to Europe. These two figures had effects on Science/Technology, effects on art, and effects on culture/society. Donatello and Johannes Gutenberg are two figures with opposing views that profoundly challenged and shaped†¦show more content†¦Without Gutenberg there would be no Reformation. Donatello had a great impact on the Renaissance. He had an affect on art in this time period. Donatello invented the shallow relief technique. The shallow relief technique showed how deep the sculpture was is even though it was very shallow in reality. Many say Donatello Changed modern art forever.Donatello was the first to make a sculpture made of bronze. This lead to others to be creative and think outside the box. Donatello’s creative thinking encouraged and influenced artists around the world. Johannes Gutenberg had an impact on society both then and now. Gutenberg made modern printing possible, and launched an intellectual,religious,and political revolution. Gutenberg printed the first bible in 1455. The printing of books lead to people wanting to gain knowledge and wisdom.He invented the movable type that we still use in today society. Without him there wouldnt be no books,newspapers, and magazines. Donatello had an impact on society both then and now. Donatello work started the the movement of modern art. Many say he is the father of modern sculpture. He urged the expression and character of his sculptors. Donatello is most famous for ow unique his sculptors were.. This made his sculptors pop out and look 3D he was going for a dramatic effect. In conclusion, Johannes Gutenberg had the greatest impact on society then and now. Gutenberg

Othello Iago Makes Othello Believe His Wife Is Having An...

Othello: Iago Makes Othello Believe His Wife Is Having An Affair nbsp;nbsp;nbsp;nbsp;nbsp;In Shakespeares quot;Othello,quot; Iago carefully and masterfully entraps Othello into believing that his wife, Desdemona, is having an affair with Cassio. He does this through a series of suggestions and hesitations that entice and implant images into Othellos head that lead him to his own demise. More importantly, Iago gives Othello the motive to murder his own innocent wife Desdemona, satisfying Iagos immense appetite for revenge. nbsp;nbsp;nbsp;nbsp;nbsp;The motive for Iagos devious plan is initially made clear in the first of three major soliloquies, in which he proclaims Othello has had an affair with his wife, Emilia:†¦show more content†¦With Cassios reputation squandered, Iago subsequently hooks in Cassio by taking advantage of the fact that he is in a state in which he would do anything to acquire his job, position, and reputation back. Iago guides him to seek Desdemona to get It back: quot;Our Generals wife is/ now the General...She is so free, so kind, so apt, so blessed a disposition, she holds it a vice in her/ goodness not to do more than she is requested...quot; (II.iii. 304-310). Iago knows Desdemona is extremely naive. nbsp;nbsp;nbsp;nbsp;nbsp;While Cassio is talking to Desdemona about asking Othello to take him back, Iago is implanting sexual images of Cassio and Desdemona in Othellos mind. The more Desdemona pleads to Othello about this matter, the more Othello believes that Cassio is sleeping with his wife. Furthermore, the more he refuses Desdemonas wishes, the more she pleads, thereby creating an inescapable knot that never ceases to tighten around all three characters. For his plan to successfully work; however, Iago first had to carefully gain trust from all of the characters. Being a master of deception, this was not very difficult. The declarations of love he spoke so strongly of throughout the play was enough to fool everyone: quot;I think you think I love you...quot;quot;I protest, in the sincerety of love and kindness...quot; Evidently he does deceive the characters in the play through theirShow MoreRelatedOthello: Iago Makes Othello Believe His Wife Is Having an Affair1171 Words   |  5 PagesOthello: Iago Makes Othello Believe His Wife Is Having An Affair In Shakespeares Othello, Iago carefully and masterfully entraps Othello into believing that his wife, Desdemona, is having an affair with Cassio. He does this through a series of suggestions and hesitations that entice and implant images into Othellos head that lead him to his own demise. More importantly, Iago gives Othello the motive to murder his own innocent wife Desdemona, satisfying Iagos immense appetite for revengeRead MoreThe Tragic Tragedy Of William Shakespeare s Othello1523 Words   |  7 Pagesdefinition fits perfectly with William Shakespeare epic play, Othello. The famous Shakespeare play is about the downfall of a Moorish general who expresses jealousy and murder. Othello was an amazing general for the Venice army, but his downfall cost him everything he loved so dearly. He killed his own wife because he believes Iago’s lies about her cheating on him. His beliefs in Iago cost him everything that is precious to him. Othello can be seen as a great tragedy, and the play filled Aristotle’sRead MoreEssay on Iago; The Representation of Villainy in Othello808 Words   |  4 PagesDictionary. In Othello, Iago fits this definition perfectly though Othello does not recognize that Iago is his enemy until the end of the story. Iago is the evil-minded, backstabbing character in this dramatic story. He demonstrates this vil lainy act all through out the story beginning with being angry with Othello for not appointing him as lieutenant, his revenge on cassio for taking his place as lieutenant, and setting up Desdemona to look like she is cheating on Othello. His machinations areRead MoreEssay on William Shakespeares Othello1294 Words   |  6 PagesShakespeare’s play Othello, tragedy unfolds on the account of one man’s actions, Iago. He is a twenty eight year old military veteran from Venice. His personality consists of being obsessive, manipulative, relentless, and bold. From the beginning he expressed his hatred towards the Moor, or North African named Othello. Othello is a highly respected general and is also married to the pure Desdemona. The marriage between Othello and Desdemona is destroyed due to Iago’s actions and lies. His actions consistRead MoreExploring the Causes of the Tragedy of Shakespeare ´s Othello1014 Words   |  4 Pagesplay Othello, William Shakespeare us es the literary device characterization in sequence to convey that Othello’s tragic flaw is the main reason that brings Othello to his downfall --- death. The causes of the tragedy of Othello are Othello’s gullibility to Iago, jealousy of Desdemona’s affair, and male pride. To begin, one factor that causes Othello’s downfall is that he is characterized by gullibility. Firstly, Othello is tricked by Iago, who leads him to believe that Desdemona is having an affairRead MoreOthello Persuasive Essay 1427 Words   |  6 Pagesor she will do anything in his or her power to ruin the other individual’s life; this is where the dilemma arises. William Shakespeare, the playwright of Othello portrays a story about a highly honoured character Othello who is the general of the state of Venice. Iago portrays himself as very loyal and true friend to Othello while his other side is much more ruthless and cruel towards the general. Othello gives Michael Cassio a position as his personal lieutenant, but Iago is highly jealous of thisRead MoreUse Of Illusion And Hide Reality Plays A Heavy Role On William Shakespeare s Othello 947 Words   |  4 Pagesillusion to hide reality plays a heavy role in William Shakespeare’s â€Å"Othello†. Ill usion is used frequently throughout the play in relation to love, friendship and character personalities. Some characters, especially Othello, cannot see through the illusion and assume what they see as reality. Iago, however, uses this to his advantage by creating multiple illusions to manipulate the other characters for power and revenge. Iago is seen by most of the characters as an honest and trustworthy man whoRead MoreDestruction by Manipulation in Shakespeare’s Othello Essay828 Words   |  4 Pages William Shakespeare’s Othello, the Moor of Venice is a play of great manipulation and jealousy. Iago is the antagonist character of the play Othello. Iago becomes irate and filled with jealousy when Othello names Michael Cassio as his lieutenant, because Iago believed he should have been the one promoted not Michael Cassio. By manipulating everyone around him, Iago portrays himself as an honest noble man whom can be trusted. Iago being known for the honest man he earns everyone’s trust and thereforeRead MoreThe Eyes Can Deceive By William Shakespeare867 Words   |  4 Pagesplays around with. In the play Othello this theme is very apparent through the plotline of the characters. Characters often believe the only truth they happen to know. However the truth is not always what is really occurring. In many instances the realities of the characters is not always existent. Iago is the main protagonist who deceives everyone in the play. Iago uses the technique of appearanc e vs. reality to ruin the lives of Cassio, Desdemona and Othello. Iago knows just how to manipulateRead MoreOthello by William Shakespeare790 Words   |  3 PagesThroughout Othello by William Shakespeare, Othello makes numerous poor decisions due to his jealousy. Hitting Desdemona, trusting Iago, and killing Desdemona are among a few of the poor decisions that he makes. The word jealous can be defined as feeling or showing suspicion of someones unfaithfulness in a relationship. Othello feels suspicious of Desdemona’s and Cassio’s relationship because of the lies that Iago tells him. Many people try to tell Othello the truth but he only believes the words

Contractual Procedures & Procurement for Construction & the Built Samp

Question: Evaluate contractual measures to ensure compliance with standard quality requirements. Provide an analysis of contractual arrangements used in nominated and domestic subcontractor arrangements. Evaluate the types of contractual arrangements used with suppliers within the construction sector. Answer: Quality assurance is the most important aspect of any construction project. It is the most important aspect of construction and engineering industry because of the high level of risk involved in projects. The highest risk is of not completing the work on time because of the problems that occurs externally or internally while conducting the project. Performance enhancement is an important issue for any construction company for getting the best result from their project. Quality approach provides benefits to everyone involved in the industry of construction and procurement. Systematic quality in the work reduces the risk for all members involved in the project work (Anumba and Ruikar, 2008). Hence, it is important to maintain proper contractual measure to maintain the standard of quality in the work to get the best output from the project. It is known that in Saudi Arabia a huge number of construction projects have been taken under that are huge and giant in nature. It is very importan t for the construction companies to maintain contractual measures for maintaining the standard of quality for the project to reduce the risk that occurs while conducting the project. The construction companies mainly follow the rules as per the ISO 9001 standards that help them to follow universal standard which helps to evaluate the risk occurrence in the project (Lester and Lester, 2007). In other words it can be said that the contract must be made in such sense that it maintains the quality of the project that reduces the risk of the entire project work. The measures are as follows: A construction project is a unique work that is performed by a group of people, equipments, and materials that are used for the construction must be mentioned in the contract. Performance testing must not be feasible on basis of acceptance. The design and construction must have separate contract. The whole project cannot be rejected after completion of the project in the area of the purchasers land (Seel, 1984). The number of parties in the construction project procurement must be more than the number of parties in the manufacturing project procurement. The project cannot be rejected after the completion of the work. If any part of the work is to be rejected must be done with the decision of the group involved in the project. The organization structure of the construction company must be mentioned in the contract (Ashworth, 2006). The time period of the construction work must be mentioned in the contract. Case Study It was found in Saudi Arabia that out of 34 major companies only 15 companies where chosen in the study of the contracted construction because of the maintenance of the standards of quality in the project (Scott, 2006). The clause that is included in the ISO 9001 for maintaining the standards of quality and the ranking provided by the companies are given below in the tables: Table 1: ISO 9001 clause Table 2: Most compiled and latest compiled with ISO 9001 clauses Contractual arrangements are the basic need to complete a major contract as per the guidelines of the contract and the construction sector. Construction sector needs major evaluation of prolific arrangements to complete a specific work (Russell and Russell, 1989). If noted specifically the arrangements totally describes and evaluates the need of a successful construction of a contract base (Ashworth, 1998). The contract base signifies the major role and responsibilities that are potentially needed in a major construction. Sub-contractors play a significant role in building up the major construction along with the main constructor and it also helps in arranging the major specifications that are potentially needed in the construction part. The use of the sub-contractors potentially enables the major and the main contractor to undertake the major and most importantly the complex projects and construction contracts without increasing the risk factor. What's more, on administration gets t he works will be completed by 'works foremen's and on development administration gets the works will be done 'by profession builders', in spite of the fact that actually exchange builders are not sub-foremen as they are shrunk by the customer, and just overseen by the development director (Lenihan and Fletcher, 1978). A named sub-builder is one that is chosen by the customer to complete a component of the works. Named sub-foremen are forced upon the principle builder after the primary foreman has been delegated. The component for assigning is a direction in connection to a prime expense total to which a principle foreman is qualified for include its check up and participation costs. It permits the customer to have immediate separate transactions with significant suppliers of merchandise or administrations and food their arrangement and outline data into the agreement after works by the fundamental foreman have started (Brandon and Kocaturk, 2008). The expense expert values the work of the named sub-foreman independently and the sum due is demonstrated on between time declarations and is informed to the assigned sub-builder. The agreement may permit the customer to pay the assigned sub-builder straightforwardly if the primary foreman neglects to do so (Greenstreet, Chappell and Greenstreet, 1994). As the foreman has no decision in the choice of the named sub-builder, they can't be considered in charge of disappointment of the assigned sub-foreman to perform. As the agreement for the named sub-foreman is with the fundamental builder, not with the customer, the customer ought to guarantee that they have an immediate guarantee with the assigned sub-foreman to ensure execution and to repay the customer if any default permits a case for misfortune and cost or expansion of time by the principle builder. For example defers by a designated cladding builder may give the primary foreman qualification to an augmentation of time (Cooke, 1984). The contractual game plans permitting selection are exceptionally convoluted, endeavouring to cover all conceivable inevitabilities both between the customer and the primary foreman furthermore between the principle builder and the named sub-builder. This may incorporate; protests by the principle builder to the designation, bankruptcy of the selected sub-foreman, the requirement for re-selection etc. The domestic sub-contractor totally depends on the arrangements of the contractual agreements of the sub-contractor. It is because of the appointment of the work that is prolifically done by the main contractor and the sub contractor. It totally signifies the value and experience of the main and sub-contractors which helps the nominated contractor to act eventually according to the expenses and arrangements (Fox, 2000). Contractual arrangement is one of the important issues of any construction process. The contractual arrangement depends on the type of work that is being carried out in the construction project. Although whichever type of contractual arrangement is adopted, the main purpose of it is to maintain the relationship between the client and the contractor (Gorringe, 2002). The contract between the contractor and the client shows the rights and responsibilities of each party regarding the completion of the project. Hence, it is important for the contractor and the client to come into a contract to maintain a quality and complete the work peacefully as per the requirement of the client. The standard contract also contains the type of practices and the work and preferences of the client that provides full information about the project work that is going to be conducted by the parties. All contracts include numbers of implications that evolves while conducting the project work. While conducting a project work a contract deals with a number of aspects that are mentioned as follows: Payments: The contract includes the details about the payment between the suppliers and then Construction Company. Tendering: It includes the details of the tendering that is involved in the project. Insurance: The contract includes the detail about the insurance of the products supplied by the suppliers. Contractual conditions: It includes details of the contractual conditions that conduct the entire contract (Gransberg and Loulakis, 2012). Intentions of the parties: It provides information about the intention of the parties and the wants and needs of the parties. Control of the works: The contract helps to contract the entire work and excludes the risk that may occur while conducting the project. Forms of the agreements: It includes the details of the forms of agreements made between the construction company and the suppliers (Greenstreet, 1981). Reference Anumba, C. and Ruikar, K. (2008).E-business in construction. Chichester, UK: Wiley-Blackwell. Ashworth, A. (1998).Civil engineering contractual procedures. Harlow, Essex, United Kingdom: Addison Wesley Longman. Ashworth, A. (2006).Contractual procedures in the construction industry. Harlow, England: Pearson/Prentice Hall. Brandon, P. and Kocaturk, T. (2008).Virtual futures for design, construction procurement. Oxford: Blackwell Pub. Cooke, B. (1984).Contract planning and contractual procedures. London: Macmillan Education. Fox, W. (2000).Ethics and the built environment. London: Routledge. Gorringe, T. (2002).A theology of the built environment. Cambridge, U.K.: Cambridge University Press. Gransberg, D. and Loulakis, M. (2012).Expedited procurement procedures for emergency construction services. Washington, D.C.: Transportation Research Board. Greenstreet, B. (1981).Architects' guide to legal contractual procedures. London: Architectural Press. Greenstreet, B., Chappell, D. and Greenstreet, K. (1994).Legal and contractual procedures for architects. Oxford: Butterworth Architecture. Lenihan, J. and Fletcher, W. (1978).The Built environment. New York: Academic Press. Lester, A. and Lester, A. (2007).Project management, planning and control. Amsterdam: Elsevier/Butterworth-Heinemann. Russell, T. and Russell, T. (1989).The built environment. Godstone: Gregg. Scott, S. (2006).Best-value procurement methods for highway construction projects. Washington, DC: Transportation Research Board of the National Academies. Seel, C. (1984).Contractual procedures for building students. London: Holt, Rinehart and Winston.

Pan Pacific Hotel Business Strategy-Free-Samples for Students

Question: You are required to select a Hospitality Organisation of your choice and undertake a critical and reflective evaluation of its Business Strategy. Answer: Introduction The paper presents a brief overview of the hospitality organization. The Pan Pacific hotel has been selected for the report. It explains the business positioning strategy of the organization. It explains the core competencies, values, and culture of the Pan Pacific group limited. It explains the growth strategy of the company. In addition, the paper explains the future development and growth strategies and plans of the Pan Pacific group limited in Singapore. It tells that how SWOT analysis and marketing mix are important for the hospitality organization to evaluate and analyze the competitor's plans and strategies. The Pan Pacific Singapore is a hotel located in Marina center Singapore. It is developed by the Pan Pacific resorts and hotels. It is one of the biggest hotels in Singapore with 38 floors. The Pan Pacific hotel has 790 rooms. The hotel was renovated and modernized in 2005. The hotel has total 8 lifts in which 4 on the outside and 4 on the inside. The interior of the hotel is excellent and effective. The hotel provides various facilities such as main reception, the atrium, pacific ballrooms, concierge and pacific marketplace (Law et al, 2015). Apart from this, swimming pool, outdoor tennis court, Japanese restaurants, and Fitness center are available in the hotels. The rooms of the hotels are attractive and excellent. The hotel is hosting various programs and seminar in its meeting room. The pan pacific group limited is managing 5-star luxury hotel management and Operation of the organization. The hotel is located in good location. It is situated near to esplanade where tourism may co me one occasion and festivals. It is one of the largest hotels in Singapore. Further, there is a restaurant located at the top level of the hotel. In this way, it is attracting tourists in Singapore. The hotel provides delicious and tasty Japanese food, Italian food, and Chinese food. It conducts various types of events and function for the tourists and guests. It is leading and popular brand in Asia (Li, Law, Vu, Rong Zhao, 2015). Business positioning strategy Business positioning strategy differentiates the food products and services from its competitors products in the market. The positioning strategy is a significant component of a marketing plan. The growth and success of the hotel industry depend on the business positioning strategy. The areas of positioning strategy include the attribute positioning, use positioning, benefits positioning, competitors positioning, user positioning, price positioning and product category positioning. Therefore, business positioning strategy plays a vital role in the hotel industry (Xiao, O'Neill Mattila, 2012). Existing markets and segments The hotel wants to provide excellent customer services to its customers across the world. Thus, it offers various excellent and effective hospitality and hotel services to the guests and tourists. The aim of the organization is to maintain high-quality standards, norms, food, rooms, suites and other services within the organization. It increases the brand awareness in the hotel industry. Further, the Pan Pacific group limited is developing and enhancing the marketing strategies, approaches, and plans in order to meet long-term goals and objectives. The hotel provides excellent hospitality and hotel services to the tourists and guest in a specific and attractive location at reasonable prices. It increases the role and significance of tourism to develop and build the culture of the country. The hotel provides various kinds of services to tourists and guests in Singapore. The firm offers various types of food menus and it provides some other facilities also. It provides Gym facility and playing card rooms to guests and tourists. Apart from this, it provides some complementary services such as Wi-Fi services and free breakfast etc (Agyapong Boamah, 2013). Mainly, the pan pacific group limited focuses on the tourists and guests in across the world. The firm makes an effective marketing plan to attract the more tourists in the country. Various factors such as demographic, behavioral, psychographic and geographic factors affect the business activities and operations of the organization. The firm is targeting the various tourists who are traveling in Singapore city. It offers luxury and five-star hotel services to the tourists. Further, it provides accommodation services to guests and tourists (Nicolau Santa-Mara, 2013). Market segmentation is the process of dividing and distributes a market in potential and excellent customers into segments and group on the basis of different characteristics and attributes. It focuses and monitors on the demographic, behavioral, psychographic and geographic characteristics and attributes of the customers. It is creating and generating the set of different customers with similar characteristics to assist the organization for promoting the services worldwide. Psychographic characteristics, behavioral characteristics and demographic characteristics play a vital role in targeting the potential customers in the market (Leonidou, Leonidou, Fotiadis Zeriti, 2013). Marketing strategy The marketing strategy of the organization is very effective and excellent. The marketing strategy of Pan Pacific group limited assists the organization in order to maintain growth and success of the firm. The firm is adopting unique and effective strategies and approaches to promote its services among the population across the world. It provides services to its customers domestic as well as international customers. In the marketing plan, the organization is using the marketing mix to maintain a good image in the world (Sigala, Christou Gretzel, 2012). Marketing mix The marketing mix of Pan Pacific group limited has been discussed below. Product/services: The Pan Pacific is a hospitality industry and it provides various hotels and resorts services to tourists and guests in Singapore. In hotel services, the organization offers a variety of services such as effective and excellent accommodation, rooms, and food services to guests and tourists. Now it is assumed that hospitality organization provides excellent hotel services to its clients across the world. It will help to overcome on its competitors in the market (McManus, 2013). Price: Price plays a vital role in hospitality organization and it is helpful to make a marketing plan. The hotel provides numerous services to guests and tourists. The hotel should not charge the high prices for its services. It should maintain reasonable prices to attract medium category people in the market. It should provide a discount to tourists and guests to attract and retain them (Kong, Cheung Song, 2012). Place: The growth and success of the hospitality organization depend on the place and location of the hotel. It is very famous in the world for its attractive location. The organization has an effective and qualified team to serve the services in the hotel. It provides high standard and quality of services to guests and tourists to enhance and increase the revenue and profit of the company (Pike Page, 2014). Promotion: Promotion strategy plays a vital role in a hospitality organization. The sources of promotion are such as TV, internet, online and social media channels, newspapers, public transports. Along with this, the organization uses promotional strategies to promote the services of the hotel industry. By using promotional strategy, the firm is able to conduct various events and seminars to promote their services in Singapore. Further, the firm is engaging in promotional and marketing campaigns across the world (Sarker, Aimin Begum, 2012). Sales techniques of Pan Pacific group limited The sales techniques play a vital role to increase the sales and revenue of the company. By using the sales techniques, hospitality organization can easily achieve goals and objectives. Merchandising techniques helps to increase the revenue and profit of the company. By using the merchandising technique, the company is attracting more customers in the market. Further, the organization uses the retailing techniques expand its business globally. The company provides training to its employees to promote and encourage the services of the organization. Various offers and discounts are given by the hospitality organization to its clients to maintain a good position and image in the market. In this way, the firm can overcome on its competitors and it can gain various competitive advantages in the market. By using the merchandising technique the firm can take benefits of more bookings. The employees can easily understand the travel shoppers with the help of merchandising technique (Al Muala Al Qurneh, 2012). Existing capabilities and existing competitive advantages The Pan Pacific is group limited is world largest hotel brand in the world. The culture of the organization is very excellent and effective. Through effective culture, the hotel maintains a great and effective relationship with tourists and guests. Culture, value systems, experience, opinion, and skills are the core values of the hospitality organization. The hospitality organization provides excellent and equal employment opportunities and rewards to qualified and potential employees. The manpower plays a vital role in Pan Pacific group limited to provide excellent and effective services to its clients across the world. The firm cannot build a strong and effective position in the world without effective human resources (Okumus, 2013). It maintains sustainability within the organization. Further, the organization is gaining the competitive advantages in Singapore with the help of its effective and excellent marketing strategies. The organization uses the cost leadership, focus, and d ifferentiation strategy to gain the competitive benefits in the market. The cost leadership is a strategy developed by the Michael Porter to utilize the business strategy. By using this strategy, hospitality organization gains various competitors advantages. Through cost leadership, the firm maintains lower cost in the industry. Cost leadership strategy is used by the various companies across the world in order to meet long-term goals and objectives. Further, the company uses the focus strategy to attract more tourists and guests in the country. It is one of the three generic strategies. This strategy focuses on the various resources expand its business activities and operations in the market. This strategy focuses on a niche market to build a strong competitive advantage. The main aims of this strategy to provide satisfaction to its clients, guests, and tourists across the world. In addition, the company uses differentiation strategy to gain various benefits in the market. Through this strategy, the firm creates campaigns and programs to attract more tourists. In this way, the company is taking various advantages with its effective strategies and approaches. Through these strategies, the firm is reducing the operational cost and improving the guest services (Raub Robert, 2013). SWOT analysis The SWOT analysis is essential to analyze and evaluate the competitors in the market. It is an important method to analyze and evaluate the micro and macro factors of an organization. The strengths, weaknesses, opportunities, and threats of the organization that have been discussed below (Mutindi, Namusonge Obwogi, 2013). Strengths It increases its profits and revenue in the market and it reduces labor cost. Qualified and skilled labors are the important strength of the company. It provides monetary assistance. It is one the biggest players in the hotel It maintains strong social media and internet sites (Tavitiyaman, Weerakit Ryan, 2014). Weaknesses Highly competition exists in the market. The Pan Pacific group limited only focuses on limited and domestic market in the country. Lack of lifestyle is another weakness of the Pan Pacific group limited. Opportunities It creates brand awareness in various countries other than Singapore. It is expanding its business day by day and it increases the level of income. High potential is emerging in the markets. The organization is implementing new innovative and attractive technology to provide better customers services to tourist in the country (Ng, Leung, Johnston Cowling, 2013). Threats Technology and prices change problems and issues are rising in the industry. Risk and barriers exist in the external market. It increases labor cost and various international hotel brands are entering the market. Economic, social and political instability. Therefore, the company industry evaluates and measures the SWOT analysis to gain the competitive advantages in the market (Grigoroudis, Orfanoudaki Zopounidis, 2012). Existing and future development strategy The Pan Pacific group limited uses the various kinds of development and growth strategy to expand its business globally and to increase the sales of the company. There are various opportunities available in Pan Pacific hospitality organization (Leigh, Webster Ivanov, 2012). Product development It is one of the biggest growth strategies to improve the services of the hotel in the hospitality industry. The company is providing various services such as rooms, healthcare services for guests, effective accommodation and other services. The company is improving its hotel services to provide excellent customer services to guests and tourists (Mok, Sparks Kadampully, 2013). Market penetration Pan Pacific group limited is a well known group and brand across the world. Therefore, the market penetration does not affect the brand position and image of the hotel industry. By using this strategy, the firm looks after the political and legal risk which is existed in the market. It will help to reduce the key challenges and obstacles within the organization (Law, Buhalis Cobanoglu, 2014). Market development The market development is unique strategy to attract more guests and tourists in the market. By using market development, the hospitality organization is increasing its revenue and sales. Market development strategy helps to gain the competitive advantages in the market (Phillips Moutinho, 2014). Joint venture The Pan Pacific hospitality was entered a conditional joint venture agreement on 26 October 2013 with joint venture association in Myanmar. Joint venture with city square and shwe Taung Junction City will obtain, develop and construct 348 hotel rooms which were managed by this company. The hotel is established in the Junction City near the primary city center of Yangon. The company in Myanmar is an important corporation in infrastructure development and real estate to develop and build the first pan-Pacific hotel in Myanmar. This hotel would be known as the Pan Pacific Yangon. The joint venture agreement will be on 20:20:60 shareholding basis in which Shwe Taung group managing, and controlling a 60% interest and pan pacific hotel group limited holding and maintaining an interest of 20%. Further, City square Pte Ltd maintains 20% of interest in the market (del Mar Benavides-Espinosa Ribeiro-Soriano, 2014). Along with this regulatory approvals were taken. The partnership was organized with the signing ceremonial in Myanmar on October 26, 2013. Further, the hotel manages the 348 hotel rooms. The representatives of Singapore are called as the brand ambassador for both the companies. The Shwe Taung develops and builds business portfolio retail mall management, energy, infrastructure development, property development and construction of products and services. The Pan Pacific group limited would be a part of the combined use development which also involves the service apartments, and office and retail spaces. It will also become a major market for tourist, guests and local customers. The Pan Pacific Yangon maintains 348 beautiful and well-furnished room and a wide range of luxurious and comfortable guest facilities that includes the spa, gym, meeting room, swimming pool and dining restaurants. The hotel will also provide iconic destinations like Yangon river, Yangon downtown, and Anglican trinity church. In this way, the Pan Pacific group limited has become an ideal partner for Myanmar to promote the development and success and growth of the city. Along with this, Pan Pacific Yangon group has signed two operations and management agreement for park royal resorts, hotels in Asia. Through joint venture agreement, Pan Pacific group limited manages approx 30 hotels and resorts with around 10000 rooms. It is the leading brand in Asia (Ivanova Ivanov, 2014). Single ownership and operation The single ownership is maintaining by the Pan Pacific group limited thus, various operations and business activities are managed by this hotel. It is managing 30 hotels in across North America, Asia, and Australia. The group includes two brands such as Pan Pacific and PARK ROYAL. The Pan Pacific offers and delivers effective and excellent services and hotel accommodation, while PARK ROYAL provides comfortable relaxation, resorts and business hotels in cities around the Asia Pacific. It is providing communication solutions and global trade collaboration. Along with this, it is providing websites, networking and communication services to guests and tourists across the world. In this way, it is maintaining single ownership in the market. Further, various operation and management decisions are taken by this group in order to meet growth and success in the market (Ivanova Ivanov, 2015). Recommendations Although Pan Pacific group limited is increasing its revenue day by day still some recommendations have been given to such organization for future development and growth which have been discussed below. Guests and tourists play a vital role in the hotel industry to increase the revenue and income of such hotel. Thus, Pan Pacific group limited must provide unique and innovative services to them. The employees should collect feedback from tourists and guests for improving the services of the hotel. In this way, the guest review is becoming powerful since last few years. The employees can take also take online review and feedback. The organization must increase the standard of services to attract more tourists in the country. The firm should implement and use new ideas and concepts to improve the services of the hotel. It should use new and innovative technology for future development and growth in the hotel The organization should appoint a qualified and skilled person to serve the better services to guests and clients. Training should be provided by the organization. The managers and top managers should analyze and review the activities of the employees. In this way, the firm has chances to increase revenue and profit in the future. The firm should improve the operation and management of the hotel industry and it should provide services at minimum prices so the guests and tourists can enjoy the trip. In this way, the firm can gain growth and success in near future (Hodari Sturman, 2014). Conclusion The report is based on the hospitality organization. It explains the business level strategy and future development and growth strategy of Pan Pacific group limited. On the above discussion, it has been concluded that pan-Pacific is one of the biggest brands in Singapore. It is providing unique and excellent services to tourists and guests across the world. The firm must improve the growth strategies and business level strategies to maintain the good position in near future. It should improve the services and technology for future development and growth. Further, the paper explains the marketing strategies of Pan Pacific. Therefore, the firm should adopt effective and innovative marketing strategies to beat the competitors in the market. In this way, the hotel can reach its maximum success and growth and it can achieve its goals and objectives. In addition, the organization should improve its complementary services to attract more clients, guests, and tourists. References Agyapong, A. and Boamah, R.B., 2013. Business strategies and competitive advantage of family hotel businesses in Ghana: The role of strategic leadership.Journal of Applied Business Research,29(2), p.531. Al Muala, A. and Al Qurneh, M., 2012. 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